Hi, I am Serge

I am a bilingual writer and creative producer based in London.

I advise early-stage startups on building their blogs, podcasts, and content strategy. I also write freelance journalism. My writing has appeared in places like The Guardian, Meduza (English version), Truthout, Prospect Magazine, and Al Jazeera.

My last job was as Head of Content for a UK-based fintech startup Silverbird, where I built a niche publication about international trade for 20,000 monthly readers from scratch and produced a narrative podcast about the global economy, as well as spearheaded the entire social media strategy, taking the company's LinkedIn from 150 to 10,000 followers in less than 10 months (with $0). Before that, I had my own video production agency, taught social media marketing, and worked as Social Media Lead and Content Director at various tech startups.

In early 2024, I went freelance, so now I am happy to collaborate on any content project / idea you might have.

I also write a weekly (and embarassingly personal) newsletter called just serge. Some people even say it's good.

Thanks for stopping by. This website contains links to my work, information about me, and ways to connect.
“I’ve done talks at colleges and schools and people tend to ask you that question with a really pained look on their face. They think that maybe writing something involves moving to France and wearing a beret. And that fall [from a window], my literal fall from grace, brought me down to earth. It made me realise that the stuff that you should write about or use or paint about, is right under your nose. It’s the things that you’ve been brought up with. Because you’ve been brought up with them you discount them because… it’s like the furniture in your house. After a month, you don’t see it anymore. It’s just there. You sit on it."

– Jarvis Cocker, the founder and frontman of the best band in history, Pulp.